Driven Marketing is an independent manufacturers’ representative firm serving Northern & Central California and Northern Nevada. With over 50 years of combined industry experience, we specialize in growing brand presence, sales performance, and dealer engagement in the 12V electronics space. Founded by Greg Douglas and Pete Bobsin, our team combines technical expertise, market insight, and proven strategies to deliver lasting results for our partners.

Driven Marketing is an independent manufacturers’ representative firm specializing in the 12V electronics industry. With over 50 years of combined B2B account management experience, we bring deep technical expertise, strong market insight, and a proven record of driving growth for our partners.
Founded by Greg Douglas and Pete Bobsin, Driven Marketing represents brands with integrity, innovation, and energy across Northern & Central California and Northern Nevada. From launching key dealer initiatives and managing large-scale training programs to maintaining demo vehicles for real-world product showcases, we are dedicated to strengthening brand presence and sales performance.
Backed by decades of industry success and guided by a commitment to collaboration and shared growth, Driven Marketing delivers exceptional representation and lasting partnerships.